What You Will Do

As a Marketing Manager at Growth Scalers, your #1 mission is to generate warm, sales-qualified leads that consistently fill our pipeline and fuel company growth. Unlike client-facing roles, this position focuses exclusively on marketing Growth Scalers itself —designing and executing scalable demand generation systems that attract, nurture, and convert prospects into high-intent leads ready for sales conversations.

You’ll own the complete B2B marketing engine — from outbound infrastructure and cold outreach to content, nurturing, and inbound campaigns. If you’re passionate about building data-driven systems that turn cold prospects into warm opportunities, this role will allow you to make a direct and measurable impact.

Key Responsibilities

✅ Warm Lead Generation & Demand Creation

●      Build and execute marketing strategies that attract, qualify, and warm up potential clients through multi-channel outreach and targeted campaigns.

●      Identify ideal Amazon and e-commerce brand prospects using SmartScout and segment them based on category, size, and performance.

●      Enrich leads with Clay, pulling in key firmographic, technographic, and behavioral signals (e.g., sales rank, ad spend, review volume) to improve targeting accuracy.

●      Maintain a high-quality, segmented pipeline of leads designed for maximum conversion into sales-qualified opportunities.

✅ Cold Outreach That Warms Prospects

●      Set up and manage a complete cold email system using Instantly, including inbox rotation, warm-ups, deliverability optimization, and A/B testing.

●      Write and execute hyper-personalized cold email sequences that engage and warm up prospects rather than sell immediately.

●      Continuously optimize campaigns to improve open, reply, and positive response rates — focusing on quality conversations over quantity.

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✅ Content & Video Marketing for Nurturing

●      Produce sales enablement content — case studies, landing pages, video explainers, and whitepapers — that move leads from awareness to interest.

●      Create personalized Loom videos and value-driven audit pitches to increase trust and warm engagement.

●      Embed content strategically across email, LinkedIn, and paid channels to guide prospects through the buying journey.

✅ Messaging, Positioning & Funnel Nurturing

●      Develop compelling messaging tailored to key ICPs (Amazon sellers, DTC brands, retail-first businesses) with value propositions that resonate at every stage of the funnel.

●      Segment campaigns by vertical(CPG, supplements, beauty, tech) and ensure follow-ups are educational and value-focused.

●      Build automated nurturing flows in Zoho CRM that keep prospects engaged until they’re ready to speak with sales.

✅ Multichannel Campaign Execution

●      Launch and manage coordinated campaigns across email, LinkedIn, video, and paid advertising (Google & Meta) — all optimized for warm lead generation.

●      Use dynamic personalization powered by Clay to deliver relevant messaging at each touchpoint.

●      Track all activities within Zoho CRM to ensure no warm opportunity is lost.

✅ Growth Analytics & Reporting

●      Define and track KPIs directly tied to warm lead generation: open rates, reply rates, positive responses, and SQL conversions.

●      Analyze campaign data and feedback to continually improve messaging, targeting, and funnel performance.

●      Provide regular reporting to leadership with actionable insights on pipeline quality and conversion trends.

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✅ Sales & Partnership Enablement

●      Support sales with personalized outreach assets, audit decks, and objection-handling tools that turn engaged prospects into booked calls.

●      Create co-branded content and referral assets to generate additional warm leads from partnerships.

Qualifications

We’re looking for a candidate with the following core skills:

1. Warm Lead Generation  Focus – Proven track record of building marketing systems that turn cold outreach into high-quality, sales-ready opportunities.
2. B2B Growth Marketing Expertise – Experience designing scalable outbound and inbound campaigns targeting decision-makers.
3. Copywriting & Messaging Mastery – Ability to write persuasive cold emails, nurture sequences, and landing pages that convert.
4. Automation & Outreach Skills – Hands-on experience with Clay, SmartScout, Instantly,  Smartleads, and Zoho CRM.
5. Data-Driven Optimization – Skilled at interpreting funnel metrics and making data-backed improvements.
6. Content Creation Skills – Able to produce engaging content that builds trust and accelerates lead warming.
7. Collaboration & Ownership – Works well with sales, design, and leadership teams and takes full ownership of outcomes.    
      

Additional Requirements

●      2–4 years of experience in B2B growth marketing, demand generation, or outbound lead generation.

●      Proven success running multichannel campaigns (email, LinkedIn, video, paid advertising).

●      Strong understanding of the e-commerce, Amazon, or DTC ecosystem.

●      Exceptional organizational skills and ability to manage multiple campaigns simultaneously.

●      Self-motivated, proactive, and driven by measurable results.

🧰 Tools You’ll Use Daily

●      Clay – lead enrichment, data automation, personalization

●      SmartScout – Amazon intelligence and brand targeting

●      Smartleads – contact data for B2B outreach

●      Instantly – cold email campaign management

●      Zoho CRM – lead tracking, nurturing, and reporting

●      Loom / Video tools – for personalized video content

●      Canva / Figma / Google Slides – content and creative assets

●      Google Advertising, Facebook Advertising -manage advertising campaigns to gain warm leads.

📊 Success Metrics

●      40–60% email open rate

●      8–12% reply rate

●      3–6% positive response rate

●      20–50 new SQLs (Sales Qualified Leads) generated per month

●      20–40% video engagement on personalized pitches

●      10–25% landing page conversion

●      Clean, enriched leads entering pipeline weekly

Perks & Logistics

●      💻 100% Remote

●      🚀 Direct impact on Growth Scalers’ revenue growth

●      📈 Strong potential for rapid career advancement

●      ⏰Timezone: Eastern Standard Time (EST)

📩 Applying for this Role

To apply, please submit your resume and a 1–3 minute video introducing yourself and explaining how your experience aligns with this role.
Please also share an example of a warm lead generation campaign or outreach initiative you’ve run that delivered measurable results.

Send your application to team@growthscalers.com